STRATEGIC COMMUNICATION
SUMMARY
Success is achieved through meticulous planning and success in communication also needs planning and organizing. It involves 3 major processes they are the speaker, the subject and the listener. In the case of corporate communication the 3 main aspects are the organization the constituencies and the subject to be communicated.
The organization needs to approach communication in a systematic manner. It needs to ensure that the message matches the constituent and is sent through an appropriate channel.
The resources the organization will need are as follows: -
MONEY: - the expenses involved in the using of the various channels/modes of communication.
HUMAN RESOURCE: - the organization will need to train personnel to communicate effectively.
TIME: - the time the message is conveyed.
The constituents to whom the matter is being communicated to is a very important factor. If the reputation of the organization is strong communicating is easy. What the constituents want is a factor the organization needs to keep in mind before they say anything. The channel of communication needs to be selected carefully. Last but not the least the feed back form the constituents needs to be evaluated and changes if any need to be done.
We can therefore conclude that communication links all the departments of the organization with one another and with the outside world.
INDUSTRIAL EXAMPLES
The advertisement from Aditya Birla which is showcased on TV is a very good example of corporate communication with the public, the advertisement relates to the organization to the five different elements of the universe and also to different parts of the world which tells the public that the organization is truly global.
REFERENCES
http://en.wikipedia.org/wiki/Strategic_Communication
http://www.chass.ncsu.edu/ccstm/scmh/model.html
PERSONAL EXPERIENCE
I can relate communication to a guest lecture class that we had in out MBA programme the person who had come for the lecture was showing us slides and explaining the nuances of marketing but when it came to explaining a particular slide on a lubricating gel for females the person was feeling very awkward and did not explain further this I feel is an example of bad communication strategy as the person was not comfortable about the concept.
SUMMARYSuccess is achieved through meticulous planning and success in communication also needs planning and organizing. It involves 3 major processes they are the speaker, the subject and the listener. In the case of corporate communication the 3 main aspects are the organization the constituencies and the subject to be communicated.
The organization needs to approach communication in a systematic manner. It needs to ensure that the message matches the constituent and is sent through an appropriate channel.
The resources the organization will need are as follows: -
MONEY: - the expenses involved in the using of the various channels/modes of communication.
HUMAN RESOURCE: - the organization will need to train personnel to communicate effectively.
TIME: - the time the message is conveyed.
The constituents to whom the matter is being communicated to is a very important factor. If the reputation of the organization is strong communicating is easy. What the constituents want is a factor the organization needs to keep in mind before they say anything. The channel of communication needs to be selected carefully. Last but not the least the feed back form the constituents needs to be evaluated and changes if any need to be done.
We can therefore conclude that communication links all the departments of the organization with one another and with the outside world.
INDUSTRIAL EXAMPLES
The advertisement from Aditya Birla which is showcased on TV is a very good example of corporate communication with the public, the advertisement relates to the organization to the five different elements of the universe and also to different parts of the world which tells the public that the organization is truly global.
REFERENCES
http://en.wikipedia.org/wiki/Strategic_Communication
http://www.chass.ncsu.edu/ccstm/scmh/model.html
PERSONAL EXPERIENCE
I can relate communication to a guest lecture class that we had in out MBA programme the person who had come for the lecture was showing us slides and explaining the nuances of marketing but when it came to explaining a particular slide on a lubricating gel for females the person was feeling very awkward and did not explain further this I feel is an example of bad communication strategy as the person was not comfortable about the concept.
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