CRISIS COMMUNICATION

SUMMARY
It is said that the wheels of life are always in motion you are sometimes at the top and at times at the bottom. This is the same case with the organizations as well. It is how well we the organization can handle the crisis is the important factor. Crisis arises either due to mad or naturally. It is communication that will make or break the organization during the crisis. As it is the responsibility of the communication department to part valuable information and collect information during a crisis scenario.
The steps involved during crisis communication are: -
v To gain control over the situation
v Get as much information as possible
v Set up a crisis management team
v Communicating fast about the crisis
v Find out what the media wants to know about the crisis
v Communicating directly towards the constituents
v Avoid future crisis

INDUSTRIAL EXAMPLE
Today with recession in the US the IT companies in India are facing a huge crisis with respect to depreciation in the dollar. This has affected companies negatively and they had to face a lot of flake from the general public who had information from the media that the companies were giving pink slip to it employees in order to cut costs.

REFERENCES
http://en.wikipedia.org/wiki/Crisis_management

PERSONAL EXPERIENCES
This goes back to the days when I was working with HSBC BPO and they had to face a crisis because an employee of the company had fraudulently transferred money from the accounts of customers. The other employees had to answer questions from the customers and the company refused to give out relevant information about the crisis and it proved to be very difficult to handle.